MY ROLE
Lead Visual and UI Designer
The Moth
As lead designer in this project I was very excited to redesign the website for the very famous non-profit group. Throughout the design process I let their mission, to promote the art and craft of storytelling, guide me. By blending existing brand elements like their iconic green and introducing new ones such as a serif typeface I gave a new presence and stronger voice to the already iconic brand.
Visit https://themoth.org/