In 2012, the JWT design team was commissioned the task of creating the concept and visual identity of the 2013 OneShow. The One Show awards recognize and showcase outstanding creative work across advertising, interactive, design, branded entertainment and intellectual property fields. “We all desire, will you deserve?” was the concept-like-mantra recurrent across all design pieces which included a call for entries, The Wheel of Karma online game, email blasts, magazine ads, animated banners, interstitials and posters. Inspired by the by the concentric and mystic forms of the“mandala”, these design pieces illustrated the hardships and sacrifices that are innate to the creative process and the immense satisfaction found when it is fully brought to fruition.

Media coverage: P RWeb | JWT Blog | Business Insider

Online Game.

To further engage the advertising community my team and I came up with an online game that would fuel the attendees with anticipation. Visual Design and general concept was creating between a hands on collaboration between members of the design team.

Responsibilities: Worked with a team on the concept development, UX, wireframes and graphic design.

A series of 8 posters were designed to showcase the One Show Awards from outside Lincoln Center, NYC.

Responsibilities: I designed 4 out of the 8 posters: Instinct, Patience, Decisions and The Gate. Each poster was designed by piecing together images and photoshop painting and retouching.